Dana White and David Stern Compared by TKO President for Star-Building Prowess
In a recent analysis by TKO President Mark Shapiro, the star-building strategies of Dana White and David Stern are juxtaposed to shed light on their respective impacts within the UFC and NBA. White’s knack for crafting compelling narratives around fighters and Stern’s pioneering efforts in branding and player promotion have both been pivotal in transforming […]
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